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有代表性的10位客戶
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Referral Partners
Referral
公司名稱:
Tane Residence
職業:
服務式住宅
地址:
21/F, 12 Jubilee Street, Central, Hong Kong
年資:
10
家庭資料 - 配偶 :
Claire
家庭資料 - 孩子 :
Colin
家庭資料 - 寵物 :
--
業餘愛好:
Traveling, Movies, Reading
感興趣的活動:
--
原居地 :
--
居住多久:
--
我的熱切期望 :
--
沒有人知道的秘密是... :
--
我的成功關鍵是 :
--
目標 :
--
成就 :
--
1. 請詳細形容你所提供的產品及服務: (請清晰及明確地描述)
The following describes the products & services you offer. [Be VERY specific]
i. We offer serviced apartments priced between $9,000 to $21,000 HKD to expats and Hong Kong locals looking for a convenient, and relatively affordable place to stay. Our price includes electricity, water, internet and once a week cleaning with linen and bedsheet change.
ii. We are selling service, peace of mind, and saving time.
2. 你所提供的產品與競爭者之間的分別: (例如: 我的產品 5 年內包退換)
How are you different from your competitors? [eg: My product comes with a 5 years money back guarantee etc]
i. Service: Our company focuses on maintaining exceptional customer service even if our units are smaller and not angled as luxury apartments.
3. 請明確列舉你想找尋的目標市場 / 顧客: (例如: 律師, 銀行家, 地產業等)
Name businesses / people within your Target Market. [eg: Lawyer - House Buyers, Bank Officers etc]
i. Relocation company
ii. Student placement services working with mainland students.
iii. Renovation contractor
4. 請教我用一句好的開場白,即可為你找尋到適合的目標客戶/ 資源?
What would be good “Conversation Starters” so that I can listen out for lead phrases? [eg: Cleaner - How long does it take you to clean your entire house?, Lawyer - Do you know what your rights as an employer are? etc]
i. Do you work really late hours and want to live somewhere where cleaning is taken care of for you?
ii. Are you moving out but don’t want to invest all that money into buying furniture and setting everything up?
5. 告訴我當我聽到一句怎樣的說話時即表示有機會可以為你找到合適的引薦?
What “Phrases Do I Listen For” to find you a referral? [eg: Accountant - I don’t have time to do my taxes, Web Developer - I’m looking to market my business internationally, Printer - I’m getting married etc]
i. I have a friend coming from overseas to move to Hong Kong for work.
ii. I’m moving out for the first time to try living on my own.
6. 我該如何衡量一個引薦的質量/認真程度? 例如: 我能否告訴___你真的需要請一個新工人? (對方的答案越仔細越理想)
How can I “Qualify” a referral for you to see if they are serious? [eg: Can I tell ___ that you are serious in getting a maid?, Can I inform ___ that you will be visiting his outlet tomorrow at 10 AM? The more specific the better]
i. Would you consider living in a serviced apartment?
ii. Would you like to know more about it and the pricing?
7. 對你來說什麼會是一個不合適的引薦? (例如: 向批發商只訂一件貨)
What is NOT a good referral for you? [eg: Distributors – single item orders, Contractor – soft furnishing etc]
i. Someone looking for a really cheap place to live and doesn’t care about service or the décor.
8. 一般人對你的業務有什麼誤解及我應如何回應? (例如: 風水顧問的費用一般都很昂貴)
What are the most common misconceptions of your business & what should I say? [eg: Feng Shui consultations are expensive, There are hidden cost behind every bridal package etc]
i. Serviced apartments are expensive - Living in a serviced apartment is not always more expensive than renting out a place. For example, if you include all the furniture you would need to buy, and paying an agent a commission fee, the price could be more or less the same but we even include cleaning and bedsheet changing service. Also, the price already includes all utilities (internet, electricity and water).
1. Expats in Hong Kong
2. Overseas university students
3. Young Professionals
4. --
5. --
6. --
7. --
8. --
9. --
10. --
1. Renovation Contractor
2. Student consulting service
3. Headhunting Agency
4. HR Department of SME and large corporation (have staff temporarily coming to Hong Kong)
5. --
6. --
7. --
8. --
9. --
10. --
1. Real Estate Agents
2. Overseas student consulting service
3. Mainland Chinese companies with office in Hong Kong
4. Company HR
5. --
6. --
7. --
8. --
Good Referral:
Rental tenant
Ideal Referral:
Long term regular tenant
Dream Referral:
升學顧問