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公司名稱: CPR Communications & PR Ltd
職業: 公關市場推廣及活動策劃
地址: 2/F Kerry Hotel, 38 Hung Luen Road, Hung Hom Bay, Kowloon, Hong Kong
年資: 18
家庭資料 - 配偶 : Single
家庭資料 - 孩子 : 1
家庭資料 - 寵物 : 2 x 松鼠狗
業餘愛好: Hiking
Travel
Music
感興趣的活動: Dining
Sleeping
Poker
原居地 : Hong Kong
居住多久: --
我的熱切期望 : 希望深入認識更多會友，從而帶來客戶及生意
沒有人知道的秘密是... : --
我的成功關鍵是 : 用心聆聽及真正了解客戶需要，與客戶關係良好，勤力盡責，認真及熱誠工作，善於人際溝通
目標 : 希望生意額達到每年一千萬
成就 : 曾榮獲權威市場雜誌<MARKies Awards>頒發最佳創意奬、活動和最佳媒體等四個獎項
1. 請詳細形容你所提供的產品及服務: (請清晰及明確地描述)
The following describes the products & services you offer. [Be VERY specific]
i. Public relations press conference Product launch Gala dinner Charity event
ii. Marketing and event management
iii. Advertising
iv. Contact with Media, artists, celebrity, KOLs and professional etc.
The following describes the products & services you offer. [Be VERY specific]
i. Public relations press conference Product launch Gala dinner Charity event
ii. Marketing and event management
iii. Advertising
iv. Contact with Media, artists, celebrity, KOLs and professional etc.
2. 你所提供的產品與競爭者之間的分別: (例如: 我的產品 5 年內包退換)
How are you different from your competitors? [eg: My product comes with a 5 years money back guarantee etc]
i. 可聯絡各大傳媒所有版面 (Eg: 商業，財經，體育，娛樂，生活，潮流，美容，商場，親子，汽車，電子等
ii. 承諾半小時內回覆客人咨詢，並立刻解決問題 工作 24/7 x 365
How are you different from your competitors? [eg: My product comes with a 5 years money back guarantee etc]
i. 可聯絡各大傳媒所有版面 (Eg: 商業，財經，體育，娛樂，生活，潮流，美容，商場，親子，汽車，電子等
ii. 承諾半小時內回覆客人咨詢，並立刻解決問題 工作 24/7 x 365
3. 請明確列舉你想找尋的目標市場 / 顧客: (例如: 律師, 銀行家, 地產業等)
Name businesses / people within your Target Market. [eg: Lawyer - House Buyers, Bank Officers etc]
i. 各大商場推廣部門
ii. 運動，潮流服飾，美容品牌marketing部門主管
iii. 藝員/歌星經理人公司
iv. 慈善機構，保險公司/大機構人事福利/活動部
Name businesses / people within your Target Market. [eg: Lawyer - House Buyers, Bank Officers etc]
i. 各大商場推廣部門
ii. 運動，潮流服飾，美容品牌marketing部門主管
iii. 藝員/歌星經理人公司
iv. 慈善機構，保險公司/大機構人事福利/活動部
4. 請教我用一句好的開場白，即可為你找尋到適合的目標客戶/ 資源?
What would be good “Conversation Starters” so that I can listen out for lead phrases? [eg: Cleaner - How long does it take you to clean your entire house?, Lawyer - Do you know what your rights as an employer are? etc]
i. 需要PR推廣產品或服務 公司需要搞活動
ii. 需要creative ideas 產品發佈會，記者會，演唱會，頒獎禮，公司Annualdinner，慈善機構晚宴等
What would be good “Conversation Starters” so that I can listen out for lead phrases? [eg: Cleaner - How long does it take you to clean your entire house?, Lawyer - Do you know what your rights as an employer are? etc]
i. 需要PR推廣產品或服務 公司需要搞活動
ii. 需要creative ideas 產品發佈會，記者會，演唱會，頒獎禮，公司Annualdinner，慈善機構晚宴等
5. 告訴我當我聽到一句怎樣的說話時即表示有機會可以為你找到合適的引薦?
What “Phrases Do I Listen For” to find you a referral? [eg: Accountant - I don’t have time to do my taxes, Web Developer - I’m looking to market my business internationally, Printer - I’m getting married etc]
i. 需要有經驗的活動搞手及統籌
ii. 需要聯絡傳媒，明星名人，專業拍攝等
What “Phrases Do I Listen For” to find you a referral? [eg: Accountant - I don’t have time to do my taxes, Web Developer - I’m looking to market my business internationally, Printer - I’m getting married etc]
i. 需要有經驗的活動搞手及統籌
ii. 需要聯絡傳媒，明星名人，專業拍攝等
6. 我該如何衡量一個引薦的質量/認真程度? 例如: 我能否告訴___你真的需要請一個新工人? (對方的答案越仔細越理想)
How can I “Qualify” a referral for you to see if they are serious? [eg: Can I tell ___ that you are serious in getting a maid?, Can I inform ___ that you will be visiting his outlet tomorrow at 10 AM? The more specific the better]
i. 品牌需要PR及marketing做推廣 (eg 產品發佈會，記者會，聯絡明星名人， event ideas & Management)
ii. 需要安排公司活動，慈善晚宴，頒獎禮，及周年活動等
How can I “Qualify” a referral for you to see if they are serious? [eg: Can I tell ___ that you are serious in getting a maid?, Can I inform ___ that you will be visiting his outlet tomorrow at 10 AM? The more specific the better]
i. 品牌需要PR及marketing做推廣 (eg 產品發佈會，記者會，聯絡明星名人， event ideas & Management)
ii. 需要安排公司活動，慈善晚宴，頒獎禮，及周年活動等
7. 對你來說什麼會是一個不合適的引薦? (例如: 向批發商只訂一件貨)
What is NOT a good referral for you? [eg: Distributors – single item orders, Contractor – soft furnishing etc]
i. 不明白什麼是marketing工作
ii. 認為宣傳後產品必定會大賣
iii. 明白廣告， PR及sales嘅分別
iv. 必須要有budget plan 做推廣
What is NOT a good referral for you? [eg: Distributors – single item orders, Contractor – soft furnishing etc]
i. 不明白什麼是marketing工作
ii. 認為宣傳後產品必定會大賣
iii. 明白廣告， PR及sales嘅分別
iv. 必須要有budget plan 做推廣
8. 一般人對你的業務有什麼誤解及我應如何回應? (例如: 風水顧問的費用一般都很昂貴)
What are the most common misconceptions of your business & what should I say? [eg: Feng Shui consultations are expensive, There are hidden cost behind every bridal package etc]
i. 以為用一蚊可以買到廣告的客戶 - 不明白PR， marketing，廣告及sales的分別
What are the most common misconceptions of your business & what should I say? [eg: Feng Shui consultations are expensive, There are hidden cost behind every bridal package etc]
i. 以為用一蚊可以買到廣告的客戶 - 不明白PR， marketing，廣告及sales的分別
1. Sports - Nike, adidas, Reebok, Pure Yoga
2. Luxury brands - Harvey Nichols, Christian Dior, Fendi, Louis Vuitton, John Lobb
3. Fashion - Carhartt WIP, Undefeated, AAPE, Marc Jacob
4. Lifestyle - Auge, Dr Martens, Swatch, Havaianas
5. Beauty - Giorgio Armani, Benefit, Kose, Sasa, Aveda, Skin Ceuticals, NARS, Jo Malone, L’OREAL
6. Entertainment. SINA and Yahoo music award
7. Automobile - Audi, Ferrari, BMW, Fiat
8. Commercial - Uber, PCCW,
9. Charity - 青苗基金，香港乳癌基金，仁濟海外留學生晚宴
10. Shopping Mall - 時代廣場，Lee Gardens association, The Forest, Mid-Town
1. Media
2. Celecbrity, Artists and Kols
3. Event production
4. Photographer and cameraman
5. Athletes
6. Printing house
7. Digital marketing
8. Copywriter
9. Private venue
10. Exhibition
1. Event Production
2. Printing and gift
3. Health and wellness
4. Photographer and cameraman
5. Artist management
6. Emcee
7. Professional dancer
8. Make up and hair stylist, fashion stylist etc
Good Referral:
New launch brand, corporate client
New launch brand, corporate client
Ideal Referral:
Sports, fashion, beauty brands and shopping mall marketing
Sports, fashion, beauty brands and shopping mall marketing
Dream Referral:
International brands, luxury brands
International brands, luxury brands