DANCE CARD
Select category
公司名稱: Mustela
職業: 嬰兒皮膚護理
地址: Rm 133, 5/F, The Quayside, 77 Hoi Bun Road, Kwun Tong
年資: 20
家庭資料 - 配偶 : Sandy Ko Deititian
家庭資料 - 孩子 : 3
家庭資料 - 寵物 : --
業餘愛好: 籃球足球
感興趣的活動: 親子活動 Happy hour
原居地 : 香港
居住多久: 40+
我的熱切期望 : --
沒有人知道的秘密是... : 怕老婆
我的成功關鍵是 : --
目標 : Leading a new brand “Babo” to be no.1 in Sunscreen category
成就 : Mustela - no.1 baby skincare in Hong Kong the only brand used by all maternity wards of private hospitals in Hong Kong
1. 請詳細形容你所提供的產品及服務: (請清晰及明確地描述)
The following describes the products & services you offer. [Be VERY specific]
i. Mustela No.1 brand in baby skincare
ii. Hero service : tailor made new born hamper and delivery
iii. Full product range including eczema products.

2. 你所提供的產品與競爭者之間的分別: (例如: 我的產品 5 年內包退換)
How are you different from your competitors? [eg: My product comes with a 5 years money back guarantee etc]
i. We are the only brand can claim usage “from birth on”
ii. 4 star NEA ranking in our eczema product

3. 請明確列舉你想找尋的目標市場 / 顧客: (例如: 律師, 銀行家, 地產業等)
Name businesses / people within your Target Market. [eg: Lawyer - House Buyers, Bank Officers etc]
i. KOL - pregnant mum and mums

4. 請教我用一句好的開場白，即可為你找尋到適合的目標客戶/ 資源?
What would be good “Conversation Starters” so that I can listen out for lead phrases? [eg: Cleaner - How long does it take you to clean your entire house?, Lawyer - Do you know what your rights as an employer are? etc]
--

5. 告訴我當我聽到一句怎樣的說話時即表示有機會可以為你找到合適的引薦?
What “Phrases Do I Listen For” to find you a referral? [eg: Accountant - I don’t have time to do my taxes, Web Developer - I’m looking to market my business internationally, Printer - I’m getting married etc]
i. BB 嘢

6. 我該如何衡量一個引薦的質量/認真程度? 例如: 我能否告訴___你真的需要請一個新工人? (對方的答案越仔細越理想)
How can I “Qualify” a referral for you to see if they are serious? [eg: Can I tell ___ that you are serious in getting a maid?, Can I inform ___ that you will be visiting his outlet tomorrow at 10 AM? The more specific the better]
--

7. 對你來說什麼會是一個不合適的引薦? (例如: 向批發商只訂一件貨)
What is NOT a good referral for you? [eg: Distributors – single item orders, Contractor – soft furnishing etc]
i. 向批發商只訂一件貨)

8. 一般人對你的業務有什麼誤解及我應如何回應? (例如: 風水顧問的費用一般都很昂貴)
What are the most common misconceptions of your business & what should I say? [eg: Feng Shui consultations are expensive, There are hidden cost behind every bridal package etc]
--

1. 香港所有私家醫院產房
2. 各大超市，百貨, 售商
3. --
4. --
5. --
6. --
7. --
8. --
9. --
10. --
1. Retailer Buyers
2. --
3. --
4. --
5. --
6. --
7. --
8. --
9. --
10. --
1. KOL - mama
2. KOL - hiking and swimming (Sunscreen)
3. --
4. --
5. --
6. --
7. --
8. --
Good Referral:
KOL and KOL agency

Ideal Referral:
Paediatrician

Dream Referral:
--